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1

Close Encounters of the AI Kind: Use of AI Influencers As Brand Endorsers

Thomas, Veronica L., Fowler, Kendra

Journal:

Journal of Advertising

Year:

2020

File:

PDF, 1.46 MB

2020

2

More Isn't Always Better: Exploring the Influence of Familiarity When Using Multiple Celebrity Endorsers

Thomas, Veronica L., Fowler, Kendra

Journal:

Journal of Promotion Management

Year:

2015

Language:

english

File:

PDF, 93 KB

english, 2015

3

A content analysis of male roles in television advertising: Do traditional roles still hold?

Fowler, Kendra, Thomas, Veronica

Journal:

Journal of Marketing Communications

Year:

2015

Language:

english

File:

PDF, 391 KB

english, 2015

4

Pay-what-you-want with charitable giving positively impacts retailers

Fowler, Kendra, Thomas, Veronica L.

Journal:

Journal of Services Marketing

Year:

2019

Language:

english

File:

PDF, 257 KB

english, 2019

5

Consumer innovativeness: Impact on expectations, perceptions, and choice among retail formats

Kendra Fowler, Eileen Bridges

Journal:

Journal of Retailing and Consumer Services

Year:

2010

Language:

english

File:

PDF, 228 KB

english, 2010

6

Conceptualization and Exploration of Attitude toward Advertising Disclosures and Its Impact on Perceptions of Manipulative Intent

THOMAS, VERONICA L., FOWLER, KENDRA, GRIMM, PAMELA

Journal:

Journal of Consumer Affairs

Year:

2013

Language:

english

File:

PDF, 521 KB

english, 2013

7

Celebrity influence on word of mouth: the interplay of power states and power expectations

Thomas, Veronica L., Fowler, Kendra, Saenger, Christina

Journal:

Marketing Letters

Year:

2020

File:

PDF, 504 KB

2020

8

Beyond endorsements: The effect of celebrity Creative Directors on consumers’ attitudes toward the advertisement

Fowler, Kendra, Thomas, Veronica L.

Journal:

Psychology and Marketing

Year:

2019

Language:

english

File:

PDF, 656 KB

english, 2019

9

Eyelid Spontaneous Blink Analysis and Age-Related Changes Through High-Speed Imaging

DeAngelis, Kendra D., Rider, Alex, Potter, Whitney, Jensen, Jason, Fowler, Brian T., Fleming, James C.

Journal:

Ophthalmic Plastic & Reconstructive Surgery

Year:

2019

File:

PDF, 239 KB

2019

10

Exploring the use of managerial intuition in retail site selection

Journal:

Service Industries Journal

Year:

2016

Language:

english

File:

PDF, 1.30 MB

english, 2016

11

The implications of the FTC's clear and conspicuous standards for the communication of credit card information to young consumers

Thomas, Veronica, Fowler, Kendra, Kolbe, Richard H

Journal:

Journal of Financial Services Marketing

Year:

2011-2012

Language:

english

File:

PDF, 124 KB

english, 2011-2012

12

Variation of the minimally invasive CDCR technique

Pharo, Austin, Chelnis, James, Goecks, Tara, DeAngelis, Kendra C., Fowler, Brian, Fleming, J. Chris, Naugle, Thomas C.

Journal:

Year:

2019

Language:

english

File:

PDF, 1.18 MB

english, 2019

13

Alterations in thin filament length during postnatal skeletal muscle development and aging in mice

Gokhin, David S., Dubuc, Emily A., Lian, Kendra Q., Peters, Luanne L., Fowler, Velia M.

Journal:

Frontiers in Physiology

Year:

2014

Language:

english

File:

PDF, 956 KB

english, 2014

14

Business News as a Source of Information Literacy in Marketing

Fowler, Kendra, Bridges, Eileen

Journal:

Marketing Education Review

Year:

2017

Language:

english

File:

PDF, 316 KB

english, 2017

15

Orbital Pheochromocytoma Metastasis in 2 Patients With Known Pheochromocytoma

Rider, Alex J., Walsh, Anna, Sollenberger, Eric L., Dryden, Stephen C., DeAngelis, Kendra D., Weir, Alva B., Fowler, Brian T.

Journal:

Ophthalmic Plastic & Reconstructive Surgery

Year:

2019

Language:

english

File:

PDF, 306 KB

english, 2019

16

Service environment, provider mood, and provider‐customer interaction

Fowler, Kendra, Bridges, Eileen

Journal:

Managing Service Quality

Year:

2012

Language:

english

File:

PDF, 222 KB

english, 2012

17

Examining the Impact of Brand Transgressions on Consumers' Perceptions of Celebrity Endorsers

Thomas, Veronica L., Fowler, Kendra

Journal:

Journal of Advertising

Year:

2016

Language:

english

File:

PDF, 484 KB

english, 2016

18

ENHANCING STUDENTS’ MARKETING INFORMATION LITERACY

Fowler, Kendra, Thomas, Veronica L., Saenger, Christina

Journal:

Marketing Education Review

Year:

2018

Language:

english

File:

PDF, 520 KB

english, 2018

19

P4 Recipe Sampling at Farmers' Market: Implications on Self-Reported Fruit and Vegetable Intake, Dermal Carotenoid Scores, and Intent to Prepare

Stephenson, Tammy, Syeda, Umaima Afsheen, Fowler, Morgan, Oo, Kendra, Brewer, Dawn, Koempel, Annie

Journal:

Journal of Nutrition Education and Behavior

Year:

2020

File:

PDF, 39 KB

2020

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